Project Name: Type Anatomy Poster
Description: Design a promotional poster that will be creative and informative for an online type foundry that sells fonts.
Sender: The type company Alphabet Soup.
Message: Use/buy the company's fonts. Type Anatomy.
Audience: Professional designers.
Objective: To promote the company through the poster to show this is the go to company for fonts.
Response: That the potential buyers see the poster and buy a font. The poster grabs their attention and they share it.
Specifications: Size: 11x17", Poster, 1/2" border.
Budget: $900. $30/hr and a total of 30 hours.
Schedule: Due: Tuesday, January 29.
------------------------------------------------------------------------------------------------------
Text Anatomy (Updated 1/22):
Acute Terminal: A terminating stroke that thins at its end without a serif.
Angled Terminal: A terminating stroke cut at an angle
Aperture: The rounded, partially enclosed negative space in a letterform.
Ascender: The part of a lowercase letterform that extends above the body of the letterform, or x-height
Bowl: A curved stem or stroke of a letterform that encloses a counter.
Bracket: A continuous, curving joint connecting a serif to a stem or stroke of a letterform.
Counter: An area fully or partially enclosed by a bowl or a crossbar of a letterform as in b, p, o, or A.
Cross Bar: A horizontal element of a letterform connecting two vertical or diagonal stems or
strokes, or crossing a stem or a stroke. Also called bar or cross stroke.
Descender: The part of a lowercase letter form that falls below the baseline
Dot: A punctuation glyph in the form of a typographic dot that either is used at the end of
a sentence or caps the strokes of a lowercase i and j.
Double Story: A lowercase g with a closed, top counter connected by a link stroke to a looped tail, or a lowercase upright finial a.
Ear: A small projecting stroke sometimes attaches to the bowl of a lowercase g or the
stem of a lowercase r.
Fillet Serif: A continuous and curved connection between a stem and a serif.
Foot: The base of a letterform, which normally sits on a baseline.
Loop: The counter or descender of a lower case, double story g when it’s entirely enclosed.
Link: A stem or stroke of a letterform that connects the bowl and the loop of a g.
Overshoot: The rounded or pointed feature of a letterform which extends slightly over a baseline, x-height, or cap line to optically align with another letterform that has straight features.
Serif: The beginning or end of a stem or stroke, arm, leg, or tail drawn at a right angle or at an oblique angle to the stem or stroke of a letterform.
Spine: The diagonal portion or main curved stroke of an S or s.
Stress (or Axis): The inclination of thin and thick, curved stems or strokes (vertical or oblique) in letterform, which can be an inclined or vertical stress or axis.
------------------------------------------------------------------------------------------------------
Sketches
------------------------------------------------------------------------------------------------------
Reference Pictures
------------------------------------------------------------------------------------------------------
Critique 1
------------------------------------------------------------------------------------------------------
Spine: The diagonal portion or main curved stroke of an S or s.
Stress (or Axis): The inclination of thin and thick, curved stems or strokes (vertical or oblique) in letterform, which can be an inclined or vertical stress or axis.
------------------------------------------------------------------------------------------------------
Sketches
------------------------------------------------------------------------------------------------------
Reference Pictures
------------------------------------------------------------------------------------------------------
Critique 1
------------------------------------------------------------------------------------------------------
Final Product
